Reliance Life had crafted a new philosophy to live by - Do Good.
While the thought was simple, they were looking for a creative rendition that matched its simplicity.
We created one and added some charm to it.
It began with the idea - When you do good, you inspire good. It was only natural to create an ambigram to represent this aptly.
What followed was a video that captured the essence of the Do Good philosophy and organically turned into merchandise, display messages and a host of other things.
